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This Monday, 2 November, parents and guardians will be encouraged to re-connect with kids while watching ‘Against all Odds’. The show airs at 7:30 p.m. on Island24.

Published 28th October 2009, 2:43pm

On Monday 2 November at 7:30 p.m. Island24 is scheduled to air a half-hour youth-focused television programme called ‘Against all Odds.’

More about the CWK (Connect with Kids) series

CWK Network, Inc. is a multi-media education company focused on helping educators and parents teach life skills, prevention, character, health, and wellness.

A.M.F. Partners and CWK Network believe that parents and teachers are the greatest influence in a child’s life. Their mission is to connect kids with adults who can help them by using the power of real stories on video, television and the Internet.

Programmes focus exclusively on issues impacting children, ranging from obesity, anorexia, and body image to truancy, drug use, and bullying. CWK Network partners with the US school system and television stations to help educators and parents improve the emotional, social, and physical well-being of children.

Sponsored by the Ministry of Education, Training & Employment, the programme is presented by A.M.F. Partners, a local company licensed to provide youth development and training services.

The piece focuses on at-risk youth who overcame seemingly insurmountable challenges to achieve academic and social success. It features youth telling their true stories and will include an introductory statement by Education Minister, the Hon. Rolston Anglin.

The show is one from a series produced by CWK Network Inc. in the US and A.M.F. Partners, the licenced franchisee and distributor of the programmes for the Caribbean.

Chief Officer Mary Rodrigues explained that her Ministry supports the series because it complements strategies that the Ministry plans to pursue for local at-risk youth.

"The series’ approach is to use real stories shared by young people about issues that matter to them. As a parent and educator, I believe that this presents an important opportunity for families to have open and frank conversations about the issues facing young people, and to provide the support they need to address them," she said.

To date, CWK Network Inc. has won four Parents’ Choice Awards and the series has also collected 27 Emmy awards and nominations. They’ve also been named to the US Department of Education’s What Works Clearinghouse List, as producers of effective programmes that produce positive change in behaviour and attitudes.

A.M.F. Partners Principal Ricardo Forbes explained that he started planning the project after noting the challenges faced by local children, parents and families.

"I felt that both CWK Network’s proven track record and the material they produce would be an excellent fit for Cayman," he said. "If we can raise awareness of the problems our kids, parents and communities are facing, and provide solutions that work, we can save one child, help a parent, re-connect a family and thus make our community a better place." A rebroadcast of the 2 November ‘Against all Odds’ episode will air the following evening at 6:30 p.m. on Cayman27.

Other episodes from the series, focusing on bullying, drugs, teenage drinking, dating, sex, gun violence, peer pressure, health and wellness, will also air through February 2010.